Shape is part of the meaning

BVG. Image by haikus

Every Berliner faces them hundreds of times a day, every day... Signboards are part of a city's identity, and in the most fortunate cases they reach the status of collective monuments, like the blue-white-red underground sign in London. Why is it so easy in Berlin to find your way when you travel with public transport? Who is in charge of designing a sing like this one below to show you the right direction? Well, check it out in the following video, where German typographer and designer Erik Spiekermann, who recently won the Lifetime Achievement Award from the German Design Council, comments some of his work for BVG (Berlin's public transport company) and Die Bahn.

Mtro Potsdamer Platz. Image by Antoon's Footbar